Why does electrical power consumption depend on the brand?

Mar 27,2025

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The difference in electrical power consumption is related to the core of brand-related issues. For example, VONCI's mixers have 300W-750W of power, and the prices of different brands under the same power consumption vary. Here are the four aspects you are concerned about.

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The reasons can be summarized as the following technical, design, and marketing strategy factors:


1. Core technology research and development capabilities


High-end brands (such as VONCI) often invest decades in research and development of energy-saving technologies, such as algorithm optimization of variable frequency motors and material innovation of heat exchange systems, which can make mixers 30% more energy efficient than congeneric products.



2. Industrial design standards


Taking energy efficiency as the core design indicator, it uses multi-line heat pump technology to maintain 60% efficiency in low temperature environments, while some domestic brands have less than 40% efficiency under the same conditions.


3. Market positioning strategy


The same brand of materials, motors, power supplies, and other parameters are different, targeting different scenarios. In commercial kitchens, mixers use high power, and households use low power of about 300w.


4. Certification and testing standards


In order to pass China's energy efficiency level 1 certification, some domestic brands will adopt a "peak power consumption optimization" strategy, which may be 30% higher than the nominal value in actual use.

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Focusing on unique technologies such as power and material qualification rates, high and low voltage adaptation technologies, this type of design can reduce energy consumption by 30% while ensuring comfort.


Ultimately, a brand reflects the comprehensive results of its technological accumulation, quality control system, and market positioning, but specific products still need to be judged in combination with parameters, user reputation, and professional evaluation.