On the Amazon platform, a brand named VONCI quickly became popular with a blender, selling hundreds of thousands of dollars a month and having a user repurchase rate of up to 8 units/person. This case is not an isolated one. From traditional OEM to the brand going overseas, from single product explosion to ecological layout, the rise of VONCI reveals the underlying logic of the brand's battle with Amazon.
VONCI's success lies in its accurate insight into power consumption costs.The power consumption of traditional kitchen mixers is uneven, and VONCI has met the dual needs of European and American consumers for efficiency and quality through design - according to Amazon data, the product was listed in the TOP3 category in the first month of its launch, and "Time-Saver" (time saving) and high-end became high-frequency words in user evaluations.
From the underlying logic, relying on Amazon's brand analysis tools, it is not difficult to find that brand search volume has increased by 147% annually, but the market lacks efficient solutions.
From "selling products" to "selling lifestyle", combined with brand stories and visual hammers to strengthen cognition, the product is positioned as a "professional blender in the pocket", and the lifestyle displayed through the video stories of the brand flagship store is differentiated from competing products.
The outbreak of VONCI is inseparable from the deep utilization of the Amazon brand growth ladder.
(1) Product strength stage:
Highlight core selling points through product promotion advertisements and A + pages, and match the first batch of real praise to quickly improve search rankings.
The brand analysis-search term report found a surge in "fast blender" searches, targeting keywords.
(2) Design stage
The minimalist white body + metallic visual symbols are designed to spread uniformly in Amazon stores and out-of-app social media (such as Instagram) to form a memory point.
(3) Loyalty stage:
Brand customized preferential services, the repurchase rate increased by 27%. Through the brand loyalty analysis report, it was found that 35% of users were "blender" groups, and targeted video advertisements strengthened the circle recognition.
IV. Supply chain moat to reduce costs and increase efficiency
Through industrial cluster resources, the cycle of "user feedback - product iteration - mass production" has been compressed to 21 days, leading the industry average of 45 days. Amazon's enterprise purchase data shows that VONCI's B-end customers benefit from the supply chain advantage of "high quality + short delivery + flexible production" .
The essence of VONCI's success is the triangular resonance of "supply chain advantage + Amazon platform dividend + brand refinement operation". At Amazon, 73% of Chinese brands with annual sales exceeding one million dollars have the three-body ability of "product innovation + brand story power + data operation power" (
Hugo.com report in 2024).
